How To Do White Hat SEO Link Building?
For SEO purposes, white-hat link construction is the best method to create quality links for your blog or website. Since a lot of black-hat methods can yield fantastic results but will cause your site to have low rankings, it’s best to stick with this less risky method. Here are the four steps you need to follow for link building using white-hat methods:
4 White Hat SEO Link Building Techniques
1. Create High-Quality Content
For success in white-hat SEO, it is essential to write high-quality content. The content must be written with people in mind and not only intended for the search engine. The most important elements are relevancy to the reader, interest, and usefulness. Take the example of the following text:
“The most convenient place to shop within London can be found at John Lewis on Oxford Street. The store is located at 300 Oxford Street, near Marble Arch station on the tube.”
This is a good example since it’s informative and simple to comprehend. Contrarily, take a read of the following text: “If you’re looking for a shopping destination in London, then John Lewis on Oxford Street is the place to go.” This illustration is ineffective since it does not provide relevant details.
2. Create Links on Your Website
Self-Referencing Links
If you go to a site and notice that some of the phrases or words are colored differently than others, those phrases or words are linked. They are referred to as self-referencing links since they connect to other pages on the same website. Self-referencing links serve two significant purposes:
- They allow users to navigate through your site and get pertinent information.
- They allow search engines to browse your site faster and easily understand the content of each page.
There aren’t any guidelines for how often you can include self-referring links on a particular page, but you should be aware of these guidelines:
- It will make your text more easy to read when your sentences don’t have excessive hyperlinks to other pages on your website. It is typical to have 2 internal hyperlinks per 500 words. If you’ve got more lengthy sentences, an internal link could be sufficient for a sentence. If you’ve got shorter sentences, at least two links may not be too overwhelming (especially when they redirect users to various websites).
- The words of your link must be logically connected to the content surrounding it. As an example, suppose your blog is an article on using social media marketing strategies (i.e., such as search engine optimization as well as pay-per-click advertising). In this case, the term “search engine optimization” makes sense as an anchor text that links to a different webpage on the blog or the website of your company (like the page specifically designed to help you learn more regarding search engine optimization).
3. Become a Contributor to Other Blogs
One of the most effective methods of attracting reliable links is to write authentic content for other websites that are in your area. Search for “[topic] + write for us” or “[topic] + contribute” to find publications that make contributions. When you’ve located an online publication that allows guest submissions, you will need to create an appealing pitch:
- Check out a variety of posts on their blog to get familiar with their tone and voice.
- Be sure that the article you propose is in line with the style and quality of content already posted and published on their website.
- Do not be afraid to submit an article suggestion even if it’s not included, for example, in the subject section, when you submit your submission (as long as it falls within their overall sphere of coverage).
- When pitching, be concise but precise about what you intend to include in your pitch.
4. Guest post
Guest posting can be a win-win for both. You create a blog post on behalf of a different website and receive a backlink for your website. You may use your blog post (i.e., the blog post you’ve written) or write new content for the guest blog post.
Conclusion
Link creation is a challenging task for many small companies; however, don’t let this deter you from pursuing it. It’s not difficult to put into place crucial link-building strategies and can be exactly as effective as more sophisticated strategies. It requires a bit of knowledge, patience, time, and effort. A lot of entrepreneurs and small-scale business owners have mastered these four steps numerous times. It’s better to test Vazoola’s white-hat hyperlink construction service to build your link project.